Adobe Inc has introduced a new tool called “Project Sunrise” to assist e-commerce marketing departments in generating product images from 3D models. This tool aims to reduce the need for multiple photo shoots by allowing marketing teams to create fresh variations of product images from three-dimensional models of items like kitchen gadgets or furniture. With this tool, marketing professionals can efficiently obtain the images they need for web pages.
Project Sunrise combines Adobe’s expertise in image generation and editing with its focus on marketing and e-commerce tools. For e-commerce companies with vast product catalogs featuring various colors and finishes, the tool provides highly realistic renderings, eliminating the need for extensive manual work. E-commerce giants like Amazon.com Inc and Target Corp already leverage such renderings.
In the past, creating 3D renderings required a significant workforce, with hundreds of people manually generating images for large e-commerce websites. This new system automates many of these processes, making it easier to generate variations of product images automatically. For instance, a shoe can be modeled in 3D, and the software can then generate different color and texture variations, such as smooth leather or suede, which can be directly integrated into the e-commerce system.
Overall, this platform benefits both creatives and merchandisers/marketers, streamlining the process of generating product images and enhancing the efficiency of e-commerce marketing efforts.
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