CGI, an excellent tool for architectural presentations and marketing, justify the numerous variations of 3D Visualization being used by architects. But why is it that not every professional in the field does justice to the potential of 3D technology?

Since static exterior and interior renders are the most common types of CG rendering, it is no wonder that most architects do not fathom the broader capabilities of 3D Visualization. Though static renders can showcase future buildings in perfect photoreal quality, there exists a wider spectrum of game-changing 3D visuals to make an architect’s work stand out.

Being an architectural visualization company, we want to help our clients to make the most of CGI. So, read on to learn the types and make the most benefits of CG visualization:

1. CG Animation

CG Renders, built from sequence static CG renders, performs interpolation between frames to create movement, in contrast to the still images showing only one viewpoint perspective. Architectural 3D animation videos exhibit the designs from various angles in motion and hence provide a real ordeal.

Architects can use digital 3D videos to their advantage in projects to manifest their ideas extensively to the audience and use it for marketing architectural services. No matter how intricate, words and drawings will never showcase any work perfectly as a photorealistic film. To some extent, 3D animation breaks the barrier of technical terminologies between a professional and his clients and adds value to make changes or additions to the final version.

2. Panoramic 360 Views

As the name suggests, unlike virtual tours, which are made of multiple renderings, 3D panoramic views are made of only one 360-degree spherical render of the place and cannot provide a ‘tour’ of the house.

However, a 360-degree panorama is precisely the need of an hour for architects in some cases, like when a promoting platform does not support full-fledged virtual tours. Architecture specialists rely on this technology to let the viewer ‘look around’ using their smartphones with moving panoramas.

3. Virtual 3D Tours

A CG tour can serve as a splendid promotional material for an architecture specialist’s website for many reasons. Firstly, a CG virtual tour can present architectural projects in a more informative and interactive way. It offers a 360-degree overview of each room in a house and allows the viewer to virtually ‘move’ through space.

Besides, clients can explore micro furnishings in detail and even get supplementary information like model, size, or brand about particular items. Versatile 3D Visualization is a perfect way to impress potential clients or investors at any project demonstration session.

4. CG Models for Augmented Reality Experience

Architecture specialists can present clients a realistic full-scale 3D model of their future home amidst its actual surroundings using an AR (Augmented Reality)-ready CG model and a basic smartphone app. Like other 3D visualizations, AR saves architects valuable time and effort by eliminating inapt errors and eases the process of finding blunders.

A simple blueprint can be transformed into a 3D hologram with applications like Augment and a pair of special glasses to be seen directly, which is way more convenient than designing prototypes physically. 

5. CG Models for Immersion into Virtual Reality

With the most tech-savvy and impressive 3D Visualization, VR can become a real ace up an architect’s sleeve to win special approvals from significant investors. Unlike AR, which blends reality with CG dimension, VR incorporates a comprehensive view of exploring space. VR offers a full dive into the digital realm and allows the client to experience the ‘walkthrough’ experience in their future house and even enables them to tweak design elements like color, material, lightning, or even schematic floor plans real-time.

Hard not to get impressed with that level of engaging experience of immersion!

As we went through, there are different types of 3D Visualization, each suiting professional architects to achieve a specific goal. Here are the many advantages of 3D Visualization in a nutshell:

  1. CG animation is ideal for showcase projects at a presentation, industry events or on web pages.
  2. Panoramic 360 views might come in handy to promote services on social media platforms like Facebook.
  3. 3D tours help potential clients feel the space, understand the layout, and examine design details inside their future homes.
  4. CG with AR can help clients to see their future house amidst its authentic surroundings.
  5. CG with VR helps take viewers on a real journey throughout their future home.

Contact us for professional 3D visualization services, and we will help you get top marketing and presentation materials for your architecture firm and cut you the best slacks!

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